Steph crowder sales & business coach

“A visual identity balancing authority, femininity, and personality.”

SCOPE: Website rebrand

DELIVERABLES: Updated founder imagery, brand storytelling videos, multiple locations

OBJECTIVE: Steph is a former sales director running a multiple-six-figure sales coaching business. Her old brand presentation didn’t really show the level she was operating at, and it made her hesitant to pitch herself for bigger opportunities.

SOLUTION: We created a visual language that felt more emboldened, feminine, and alive. We stayed away from the stiff corporate persona and instead showed the parts of her that actually make people trust her such as confidence, softness, humor, leadership, and personality. Multiple locations gave us room to show all of that.

OUTCOME: The new brand supported a six-figure launch, helped convert colder audiences through paid traffic, and made her feel more confident pitching herself for bigger platforms and stages.