chaitra radhakrishna

“from company brand to personal brand, an ownership of true authenticity”

PHOTOGRAPHY, VIDEOGRAPHY

Chaitra is a successful high end web designer who grew in the web design industry after maternity leave and building a six-figure studio on part time hours.

From there, she began teaching other web designers how to launch their own web design studios and it’s when she realized she had a gift for coaching not just running her own studio.

What held Chaitra back for many years was the fear of being seen for her authentic self, no longer making herself digestible in her name, and being from a different country.

This launch of her personal brand wasn’t another business venture, it was a reclamation of her authenticity by owning who she is exactly as she is.

This personal brand will also set her business up as leading by example to empower herself in order to empower her clients as well as position her to make her next $100k+.

This project was done in collaboration with Highflier Powerhouse who handled the creative direction.

INSTAGRAM WEBSITE